"Whilst we have been successful in launching our eLearning products into the sub Saharan market (the pass rates of students using our product are significantly higher than the published averages), we want to ensure that the design and market entry approach for West and Central Africa is appropriate. An external expert would be in a position to help us maximise the launch traction by ensuring we undertook any design changes to suit the target markets as well as provide advice on entry strategy. "