Edt Direct Ion Limited

The UK orchard fruit industry was worth £293.4M in 2023, but unsated demand for home-grown fruit meant that £99M worth of plum and sweet cherry were imported in 2023 (DefraStats). Optimum nutrition of UK orchard crops is essential to ensure high yields of phytonutritious fruit with good storage potential, but there are no robust grower guidelines. Consequ...

UK strawberry and raspberry growers produced 119 and 16KT of fruit, respectively, in 2022, worth £506M (DefraStats), but production/ha must further increase to reduce reliance on imports (59 and 27KT, worth £383M in 2022). Continued growth is needed to displace these often-inferior imports, but this must be achieved on a sustainable basis through efficien...

Soft fruit is an exciting product area with excellent growth potential. Although UK soft production is growing by ca. 8%/year, **demand for** berries by UK consumers still exceeds supply. Continued growth is needed to displace often inferior imports, but this must be achieved on a sustainable basis through efficient utilisation of valuable resources (prim...