Company profile
It's Fresh Limited
Welcome to It's Fresh! - It's Fresh!
It's Fresh Limited is a UK company with status active founded in 2008 based in West Midlands.
Corporate ownership
Updated 06 Jun 2026 16:52
Latest accounts
Financial period: 1 Jan 2024 to 31 Dec 2024
Company events
Reference milestones and recent Companies House filing stream events.
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Published 24 Aug 2024 03:06
Incorporated
InceptionCompany registered at Companies House
Public funding
Projects
Reducing global fresh produce waste by developing our innovative ethylene scavenger as a self-adhesive label
1 Apr 2017 to 31 Mar 2018
Every year, 33% of all food produced globally is wasted or lost during production or consumption. In the UK alone, annual waste is 15 mt (worth over £19 bn) of which 75% could have been avoided. Across Europe 27% of all fruit & vegetables are lost or wasted between processing & consumption (FAO). Current UK food waste of 12 mt is associated with the produ...
Extending longevity of cut flowers using our innovative ethylene scavenging technology
1 Mar 2017 to 28 Feb 2018
The UK demand for fresh cut flowers is rising steadily each year, with the market currently worth £2.5 billion p.a. Maintaining low temperatures is crucial for restricting the respiration rate of the cut flowers and consequently reducing premature death. However, upon their arrival to retailers, the flowers are allowed to warm to ambient temperature. This...
Increased shelf life packaging
1 May 2015 to 31 Oct 2015
Ethylene management is fundamental to maintaining post-harvest quality of fresh produce. Effective technologies can deliver a staggering 50% reduction in such waste, but the cost of such technologies limits their uptake. We aim to developed an ethylene management product, modifying packaging film to incorporate an active ethylene scavenger as a functional...