Company Active LTD

Company profile

Brand Potential Limited

Brand innovation & transformation consultancy agency - Brand Potential

Brand Potential is a global brand innovation consultancy, combining commercial and creative strategies to identify and deliver big ideas for brands.

CRN
07007867
Founded
2009
Age
16

Overview

Legal name
BRAND POTENTIAL LIMITED
Region
London
Registered address
UNCOMMON HOLBORN
81-87 HIGH HOLBORN
LONDON
ENGLAND
WC1V 6DF
Insolvency history
No

Corporate ownership

Updated 06 Jun 2026 16:52

2 levels 1 ultimate controller
1
Company Active LTD
Brand Potential Limited
CRN 07007867
2
Direct controller Active LTD
Candid Platform Ltd
CRN 13688758
3
Ultimate controller
34289214
CRN 34289214

Company events

Reference milestones and recent Companies House filing stream events.

12 events
17 Sep
2026

Confirmation statement due

Confirmation Due

Next confirmation statement due date

30 Jun
2026

Accounts due

Accounts Due

Next accounts due date

03 Sep
2025

Confirmation statement filed

Confirmation

Last confirmation statement made up date

09 Nov
2024

Legacy

Other

AGREEMENT2 | Transaction MzQ0MjU2MjM2MGFkaXF6a2N4 | Paper/PDF filed

Published 18 Nov 2024 11:30

09 Nov
2024

Legacy

Accounts PDF pending

PARENT_ACC | Transaction MzQ0MjU2MjM4MWFkaXF6a2N4 | Paper/PDF filed

Published 18 Nov 2024 11:29

09 Nov
2024

Legacy

Other

GUARANTEE2 | Transaction MzQ0MjU2MjM0OWFkaXF6a2N4 | Paper/PDF filed

Published 18 Nov 2024 11:29

17 Oct
2024

Legacy

Other

AGREEMENT2 | Transaction MzQzOTkyODUwOGFkaXF6a2N4 | Paper/PDF filed

Published 23 Oct 2024 06:14

17 Oct
2024

Legacy

Accounts PDF pending

PARENT_ACC | Transaction MzQzOTkyOTE0NWFkaXF6a2N4 | Paper/PDF filed

Published 23 Oct 2024 06:11

30 Sep
2024

Accounts filed

Accounts

Last accounts made up date

27 Sep
2024

Accounts With Accounts Type Total Exemption Full

Accounts Awaiting analysis

AA | Transaction MzQzNzU2MzQyOGFkaXF6a2N4

Published 27 Sep 2024 04:38

27 Sep
2024

Confirmation Statement With No Updates

Confirmation-statement

CS01 | Transaction MzQzNzU0ODk0OGFkaXF6a2N4

Published 27 Sep 2024 03:02

03 Sep
2009

Incorporated

Inception

Company registered at Companies House