Company Active LTD

Company profile

Potato London Ltd

Potato | Award-Winning Digital Product Studio

We work with values-driven companies who use our innovation expertise to launch purposeful digital products.

CRN
07178897
Founded
2010
Age
16

Overview

Legal name
POTATO LONDON LTD
Region
London
Registered address
18 UPPER GROUND
SEA CONTAINERS
LONDON
ENGLAND
SE1 9GL
Insolvency history
No

Corporate ownership

Updated 07 Jul 2026 09:49

6 levels 1 ultimate controller Controls 1
1
Company Active LTD
Potato London Ltd
CRN 07178897
2
Direct controller Active LTD
3
Intermediate controller Active LTD
WPP Group (UK) Ltd
CRN 02670617
4
Intermediate controller Active LTD
WPP 2005 Limited
CRN 01003653
5
Intermediate controller Active LTD
6
Intermediate controller Active LTD
WPP Jubilee Limited
CRN 08286875
7
Ultimate controller
00111714
CRN 00111714

Company events

Reference milestones and recent Companies House filing stream events.

6 events
28 Apr
2027

Confirmation statement due

Confirmation Due

Next confirmation statement due date

30 Sep
2026

Accounts due

Accounts Due

Next accounts due date

14 Apr
2026

Confirmation statement filed

Confirmation

Last confirmation statement made up date

31 Dec
2024

Accounts filed

Accounts

Last accounts made up date

04 Oct
2024

Accounts With Accounts Type Full

Accounts PDF pending

AA | Transaction MzQzNzUzNjIyNWFkaXF6a2N4 | Paper/PDF filed

Published 05 Oct 2024 06:34

04 Mar
2010

Incorporated

Inception

Company registered at Companies House

Public funding

2 awards
First funded
2019
Funded years
2019, 2020
Age at first award
8 years

Projects

2020 Collaborative R&D

Dr Who Immersive Adventure

1 Dec 2020 to 30 Sep 2021

Awarded
£491,060
Total cost £491,060
2019 Collaborative R&D

Moving Image Demonstrators

1 Jan 2019 to 31 Dec 2020

Awarded
£859,968
Total cost £1,433,280

Partnering with Aardman and based on the globally beloved Wallace & Gromit franchise (celebrating its 30th anniversary this year), get ready for an incredible, first of its kind, story-driven experience created by British companies Tiny Rebel Games, Potato, and Sugar Creative in collaboration with the creative team at Aardman and with research support fro...

Product types

Collaborative R&D