Clever Sweets Limited

Clever Sweets, founded by Louise Carr-Smith, promotes a new way of thinking around healthy confectionery and healthy eating generally. Our collective aspiration is for our food to contain only ingredients that our bodies can make good use of and to improve our health and fitness. This is embodied in our 'clean label' approach to our products. This ethos i...

"We all know that the human body need minimum levels of vitamins and minerals to function effectively, and that most of these are present in the required levels in a balanced diet. In a perfect world, we would all consume these in a balanced diet, but we know that very few of us achieve this. A healthy individual can manufacture Vitamin D in their skin un...