Company Active LTD

Company profile

The Behaviouralist LTD.

The Behaviouralist | Behavioural Science Research Consultancy

A London based consultancy applying insights from behavioural science, economics, and data analysis to help solve the challenges facing your organisation.

CRN
08975979
Founded
2014
Age
12

Overview

Legal name
THE BEHAVIOURALIST LTD.
Region
Unknown
Registered address
UNIT A3, GATEWAY TOWER
32 WESTERN GATEWAY
LONDON
ENGLAND
E16 1YL
Insolvency history
No

Corporate ownership

Updated 06 Jun 2026 16:52

1 level 1 ultimate controller
1
Company Active LTD
The Behaviouralist LTD.
CRN 08975979
2
Direct and ultimate controller Active LTD
TB Newco Limited
CRN 11056520

Company events

Reference milestones and recent Companies House filing stream events.

5 events
19 Mar
2027

Confirmation statement due

Confirmation Due

Next confirmation statement due date

31 Jan
2027

Accounts due

Accounts Due

Next accounts due date

05 Mar
2026

Confirmation statement filed

Confirmation

Last confirmation statement made up date

30 Apr
2025

Accounts filed

Accounts

Last accounts made up date

03 Apr
2014

Incorporated

Inception

Company registered at Companies House

Public funding

4 awards
First funded
2015
Funded years
2015, 2016, 2018
Age at first award
1 years

Projects

2018 Feasibility Studies Lead participant

Housing Allocation & Upgraded Solutions (HAUS)

1 Sep 2018 to 31 Aug 2019

Awarded
£106,006
Total cost £132,507

"Governments around the world spend vast sums providing public housing, but often fail to allocate it efficiently. Our academic research shows that game theory and market design can be used to provide better matches between people and homes, with significant improvements in social welfare. A more efficient housing allocation system could generate many mil...

2016 Collaborative R&D

CATCH! Citizens at the City's Heart

1 Jan 2016 to 31 Mar 2018

Awarded
£99,275
Total cost £165,458

The proposed development of CATCH! is designed to provide a state-of-the-art highly-scalable system to crowdsource, analyse and act upon travel-behaviour data in real time. It will provide transport professionals with granular data and analyses on how people travel, and a 'living journey planner' that automatically records travel behaviour and gives citiz...

2016 GRD Proof of Concept Lead participant

CAPTAIN

1 Jan 2016 to 30 Apr 2017

Awarded
£98,210
Total cost £163,684

CAPTAIN is designed to create the first information technology product in the aviation industry that will achieve substantial fuel savings, CO2 reductions, and cost savings for airlines. It will improve fuel efficiency in aviation by directly influencing airline captains’ decisions--a radically new way of promoting sustainability. In his latest research, ...

2015 Collaborative R&D Lead participant

UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel

1 Sep 2015 to 31 May 2018

Awarded
£197,630
Total cost £329,383

Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to he...

Product types

Collaborative R&D Feasibility Studies GRD Proof of Concept