Company profile
E Fundamentals (Group) Limited
Digital Shelf Analytics & Insights for CPGs | e.fundamentals
Monitor, Measure and Manage your eCommerce performance with our Digital Shelf Analytics software. Get Unrivalled Support, plus a 4x ROI Commitment.
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Updated 06 Jun 2026 16:52
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Financial period: 1 Jan 2024 to 31 Dec 2024
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Published 18 Sep 2024 08:35
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InceptionCompany registered at Companies House
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Projects
EFundamentals: A novel AI solution to evaluate and identify online sales of counterfeit goods
1 May 2019 to 30 Apr 2020
"Substandard, spurious, falsely labelled, falsified and counterfeit goods are a significant global challenge with a market value reaching $1.7trillion in 2018\. ~5% of goods imported to EU are fakes, largely originating from middle-emerging countries, with China the top producer. Counterfeiters hurt big companies, large pharma, luxury goods manufacturers ...
The Real Time E Fundamentals Pharma Solution - a novel approach to addressing the sale of SFFC products
1 Nov 2017 to 31 Oct 2018
Internet-based sales of pharmaceuticals are a major and growing source of counterfeit medicines. Whilst some Internet pharmacies are legal operations, set up to offer convenience, of the estimated 35K websites selling prescription drugs globally, 96% fail to adhere to legal and safety requirements with more than 50% of the drugs for sale online recognized...