Company In Administration PLC

Company profile

Mirriad Advertising PLC

UK company 09550311, incorporated on 20 April 2015.

Mirriad | Virtual Product Placement & In-Content Advertising Leader

Mirriad's patented, award-winning, and AI-powered platform is the world's leader in virtual product placement and in-content advertising.

Company number
09550311
Incorporated
20 Apr 2015
Companies House status
In Administration

Company identity

Founded / incorporated
20 April 2015

Company number 09550311

Verify at Companies House
Legal name
MIRRIAD ADVERTISING PLC
Company type
Public Limited Company
Region
London
Registered address
2ND FLOOR 110
CANNON STREET
LONDON
EC4N 6EU
Insolvency history
No

Corporate ownership

Updated 07 Jul 2026 09:49

Mirriad Advertising PLC
No active corporate controller recorded.

Company events

Reference milestones and recent Companies House filing stream events.

8 events
04 May
2027

Confirmation statement due

Confirmation Due

Next confirmation statement due date

15 Jul
2026

Liquidation In Administration Statement Of Affairs With Form Attached

Insolvency

AM02 | Transaction MzUzMDI5NDU4OWFkaXF6a2N4 | Paper/PDF filed

Published 15 Jul 2026 09:21

30 Jun
2026

Accounts due

Accounts Due

Next accounts due date

27 May
2026

Liquidation In Administration Appointment Of Administrator

Insolvency

AM01 | Transaction MzUyMjI2OTg3N2FkaXF6a2N4 | Paper/PDF filed

Published 27 May 2026 23:14

27 May
2026

Change Registered Office Address Company With Date Old Address New Address

Address

AD01 | Transaction MzUyMjI2OTQ2MmFkaXF6a2N4 | Paper/PDF filed

Published 27 May 2026 23:07

20 Apr
2026

Confirmation statement filed

Confirmation

Last confirmation statement made up date

31 Dec
2024

Accounts filed

Accounts

Last accounts made up date

20 Apr
2015

Incorporated

Inception

Company registered at Companies House

Public funding

4 awards
First funded
2013
Funded years
2013, 2015, 2017, 2020
Age at first award
-1 years

Projects

2020 EU-Funded Lead participant

VAPOR360

1 Jan 2020 to 31 Dec 2021

Awarded
£308,017
Total cost £513,362

.

2017 EU-Funded Lead participant

VALENCE

1 Jun 2017 to 28 Feb 2019

Awarded
£297,640
Total cost £496,066

Awaiting Public Project Summary

2015 Collaborative R&D Lead participant

SMART-NIVA: Social Media Analysis and Real-Time audience Targeting for Native In-Video Advertising

1 Apr 2015 to 30 Sep 2017

Awarded
£309,480
Total cost £515,809

SMART-NIVA is an eighteen-month project to research, develop and demonstrate new methods, metrics and tools for targeted Native In-Video Advertising (NIVA) based on the consumption patterns, interests, trends, influences and community interactions revealed by data analytics from on-line platforms and social media channels. The results will improve audienc...

2013 GRD Development of Prototype Lead participant

Mirriad Marketplace for Native Invideo Advertising

1 Dec 2013 to 29 Feb 2016

Awarded
£68,331
Total cost £195,230

The 24-month project will research and develop new ways of identifying opportunities for digital brand integration in online and broadcast video entertainment, previewing the results of placements (‘embeds’) and buying placement services. It will create an online Marketplace that connects the content entertainment programme owner to the advertiser and mak...

Product types

Collaborative R&D EU-Funded GRD Development of Prototype