Company profile
Factmata Limited
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We monitor internet content and identify the narratives and influencers behind new brand risks, and opportunities.
Corporate ownership
Updated 06 Jun 2026 16:52
Latest accounts
Financial period: 1 Jan 2024 to 31 Dec 2024
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Incorporated
InceptionCompany registered at Companies House
Public funding
Projects
Explainable AI-Based Multi-Lingual Content Moderation System
1 Jan 2021 to 30 Sep 2021
Existing moderation tools are based on keyword lists or blacklists of sites maintained by teams every day. These are slow and painful to maintain, and also embed the biases of moderators by their very nature of existing, often being biased against certain races. Alternatively, platforms like Facebook spend up to £2.5bn a year and employ 30,000 individuals...
Innovative Media Intelligence Platform to Monitor Claims, Rumours, Opinions, Arguments and Stances Online
1 Dec 2019 to 30 Nov 2020
Innovation in natural language processing has not evolved much beyond providing social listening to brands based on keyword, sentiment, topic and entity detection. Communications agencies find it hard to optimise campaign messaging to account for rapidly evolving zeitgeists online. They also suffer reputational damage from toxic trolling about products or...