Gati Automata Limited

Online commerce is growing rapidly, however the biggest challenge for online retailers is dwindling margins and conversions. In recent years, the industry has embraced influencer marketing as brands leverage trustworthy recommendations from social media influencers to drive better ROI and sales. The very nature of influencer marketing campaigns causes the...

Originally a qualified accountant, I started my career with Citi Bank and later moved to Financial Advisory at KPMG before gaining 10+ years of experience in retail marketing platforms. I am passionate about women entrepreneurship and innovation. Online shopping is growing at an unprecedented rate, with the number of digital buyers continuing to climb up ...

Although eCommerce industry is rapidly growing, dwindling margins and conversions are the biggest challenges for online stores. Even for high street retailers like Argos and Currys, over 97% of shoppers leave without making a purchase, which leads to retailers offering lucrative vouchers and discounts to entice shoppers. Hence, Gati Automata Ltd wishes to...