Sweet Gainz Limited

Project impact

- Funded £19,900 from the 13th Chiasma (Food - 'Food Futures') in Oct 2015 - Pre-sales started Apr 2016 (sold out wave 1, now in wave 2) - First deliveries due mid-May with full launch to follow - Focus groups held with target markets - Received a Scottish Enterprise By Design grant (£5k) - Obtained £30k investment (£25k cash and £5k manufacturing credit) from McGhee's bakery   - Won a £5k Innovation Voucher with Queen Margaret's University to develop MuscleCake - Launched within 4 months of receiving funding - Created 5 jobs (1 designer) - Trademark registered Victoria Arnold (founder of MuscleCake) said - Design in Action are another one of the amazing support mechanisms that we have, within Scotland. I found out about them through a friend, who had attended a Chiasma. We got access to a designer through the Design in Action network and he helped us develop the initial concept and the brand.