The InterestingStuff+ consortium led by content curation specialists Idio with convergent media innovators Golant Media Ventures and partners, Guardian News & Media, music metadata specialists Decibel, user experience house Ribot, picture library Bridgeman and software developers Agilex will demonstrate how entertainment experiences built around highly personalised, contextualised & interlinked content from film, music , editorial , ebooks and still image sectors can enhance & optimise revenues & create better returns for rightsholders, new model intermediaries, physical venues in new integrated supply/value chains. The project builds on the platform, relationships & methodology of the existing InterestingStuff pilot, extending reach and content breadth and integrating automated taste profiling & content matching enabled by the TSB-funded content discovery FAROE prototype.

Film Ancillary Revenues Optimisation Engine (FAROE) is a cross-media discovery and recommendation technology that has been prototyped through Technology Strategy Board funding to demonstrate that richer metadata for entertainment content can drive enhanced revenues for rightsholders and others in the value chain. FAROE drives enhanced consumption of and engagement with entertainment content through personalised discovery and recommendation. User experience moves from search as atask to the joy of discovery. The project has combined consumer research, information analysis and architecture and user-centred design to develop the prototype. It uses a proprietary information model to interrelate metadata describing film, TV, music and editorial content. It enables new kinds of user journey, recommendations and packages of content to increase monetisation. FAROE is available as a cloud-based API that can be embedded in any content service and across multiple platforms. It can optimise a variety ofbusiness models including pay-as-you-go, subscription and advertising. The FAROE team: the Guardian’s digital agency, business innovation agency Golant Media Ventures, semantic personalisation and matching platform Idio and music metadata specialists Decibel.