The project will aim to develop healthier products within the fresh category that deliver an improved nutritional composition whilst still maintaining great taste and quality. The innovative aspect is the use of cutting edge technology and ingredients without the need for the addition of flavours to deliver reductions in nutrients that are commonly over consumed in the UK diet (such as fat, saturates, sugar and salt). This will help to facilitate progress on some key government initiatives outlined in the Public Health Responsibility Deal Pledges and aims to impact on a large number of food products and therefore have a positive impact on consumer health. The resulting outputs could revolutionise product formulation throughout the food industry to deliver high quality products with improved nutritional credentials.