To embed a shared strategic product portfolio decision-making framework, an organisation-wide approach to capturing and utilising marketing intelligence, and a new corporate culture oriented towards market differentiation.

To use user centric design to create market segmented self-build garden products.

To establish an IT infrastructure to facilitate the growth of a modularized ERP system, starting with a stock management system to enable growth in internet trading.

To undertake an extensive business process re-engineering project, result in streamlining operations and reducing time and resources.