Adventure Pictures Limited Public Funding

MovieMatrix™ is a web application and set of software tools that can unlock the hidden potential of the multitude of behind-the-scenes data created during film and TV production. It will allow users – whether they are filmmakers of film fans – to explore that data, guided by a unique set of interactive features, giving them “access all areas” to the production process, and to share whatever interests them with colleagues, fellow filmmakers and friends. MovieMatrix simultaneously addresses two key challenges. One, how can film and TV producers streamline data handling and storage in a cost-effective way, allowing real-time updating and sharing? Two, how can film and TV distributors enrich their consumers’ viewing experience by offering online behind-the-scenes access? MovieMatrix solves both problems in one innovative solution, an end-to-end application that both optimises data handling and facilitates interactive sharing. The purpose of the SMART project is to research the demand for MovieMatrix from both film producers and distributors. To this end, we have partnered with four key industry players. Working Title, the largest and most successful UK production company; Curzon Cinemas, the leading independent distributor and cinema owner; BFI, the lead organisation for film in the UK and distributor of Lottery funds; BBC, the leading provider of public broadcasting in the UK. Building on those partnerships, we will evaluate MovieMatrix both through in-depth interviews and nationwide surveys.