BIg Picture Business is exploring the potential for the next generation of web technologies to reshape the way that video is used in digital learning. Many learning technology platforms were developed before the widespread dissemination of video content online. The immediacy of access to information online, coupled with the proliferation of freely accessible rich media content and the socialisation of the online experience has led to a generation now entering the workplace with new expectations of how learning content is presented to them, and the extent to which they are able to share and interact with it. With this proof of market study, Big Picture will define the specific scope and functionality of a platform that uses a potentially unlimited number of sources to provide personalised learning experiences. By examining the specific needs of learners, learning managers, content producers, and learning technology providers, the project will help define the best way of putting rich media content at the heart of the learning experience.