InSync Technology has created a cutting-edge standards converter (FrameFormer), targeting a software implementation, through a combination of innovations in highly efficient motion processing algorithms and new methods for image analysis. This radical new design enables higher quality results with fewer processing cycles. In order to commercialise this converter, prototypes must be developed which integrate the FrameFormer functionality into a number of third party "host" products. Each third party host has its own application interface requirements, thus necessitating multiple prototypes in order for FrameFormer (and derivative products) to reach a viable market share. Our proposed project requires two development strands to achieve our aim of real-time conversion performance accessible to customers via host products. Firstly, we must rapidly transfer our conversion algorithms from simulation into efficient, product-ready software which can be run on standard industry computers (Central Processing Unit (CPU) only implementation). This requires intensive prototyping effort by skilled software developers, aiming to create parallel processing paths which exploit available computational resources. In addition, proven cloud-based implementations are required to establish unique, sustainable competitive advantage and secure market success. Secondly, we must create application programming interfaces (APIs) between our converter and each third party host. Since each host has its own specific requirements, we need to develop and test multiple APIs. Some host integrations also require a dedicated graphical user interface (GUI) where the user will interact directly with our product. Our prototypes need to be tested with a number of end users to ensure we have the right features, functionality, and performance. Customer feedback will help shape our marketing strategy. Marketing of our product is primarily via our host partners who have existing channels to market.

To embed bit-accurate software modelling of novel processing algorithms in video frame-rate conversion, to improve performance and create new product ranges.