TidySqueeze makes using bottles of shampoo, conditioner etc easier and helps free the rim of the bath or the bottom of a shower cubicle of unsightly bottle clutter.

The project is predicated on the fact that there is pent up demand for reliable wet wipe dispensers within the medical and commercial sectors. A previous TSB grant has resulted in the design of hermetically sealed soft packs (HSSPs) of wet wipes from which wipes dispense in single sheets and within which the wipes always remain fresh now makes deploying these soft packs of wipes from within dispensers feasible. Kimberly Clark (K-C) is officially evaluating them for their baby wipes & flushable wipes markets This project will therefore now address the technical challenges and design issues relating to how to deploy these HSSPs and tubs of wet wipes within dispensers. Particular emphasis will be paid to developing a fool proof system to ensure that specific dispensers will only accept the correct wipe types. This 'differentiator system' will ensure that wipes with, say, a harsh chemical impregnate cannot be erroneously placed into a dispenser located within a baby changing area or into dispensers reserved for wipes that are to be used to cleanse bed bound patients. Such mistakes could result in harm to the skin of the baby or bed bound patient - and even law suits. The company has patented such a differentiator system which has the added benefit of protecting the shape of the consumable from imitators thereby safeguarding the licensees long term consumable business. K-C are keenly interested in seeing samples of the dispensers to be developed which could lead to them possibly market testing the dispensers if the prototypes can be shown to elegantly deliver as per expectations.

TidySqueeze is a means to solve well known inconveniences associated to using bottles of squeeze-to-use hair and body wash products ( shampoo, conditioner, shower gel etc) It is very inexpensive to produce, commands strong I.P. has attracted interest from some huge multi-national companies engaged in this business sector.

Sound Approach Ltd was set-up as a start-up company in 2004 by Mick Gordon and its mission is to develop innovative technologies that solve known problems related to dispensing wet wipes, and then licence the resultant I.P. to selected multinationals. Mick has invested considerable effort into developing the business model and has invested nearly £400k of his personal money into the projects to date. It is well known that wet wipes dispense inefficiently from their containers. Up to 30% of wipes are wasted due to a combination of multiple wipes ‘streaming’ out of the packs and wipes prematurely drying out. These problems remain unresolved leaving a huge opportunity for the provider of the correct solution. Solutions have been developed and patented by Sound Approach Ltd which solve these problems. Developing more efficient dispense systems for pouch packs of wipes will provide the chosen licensees with a major competitive advantage. By offering the consumer a product that will obviate the present frustrations and costs associated to using wet wipes, they will be able to increase their share of the massive, growing $ 4.5 billion annual market for pouch packs of wet wipes, 80% of which are baby wipes. Sound Approach Ltd was awarded a proof of concept grant in 2011 which enabled sample pouch packs of baby wipes and other wipe types to be produced featuring perforation designs and flexible nozzles built into ‘rigid flip tops’ (RFT’s) that attach to the tops of pouch packs through which the wipes dispense. Together these unique attributes are called ‘EaziKlenz’ and are fully patented by the company. Having documented their interest in seeing working samples that prove the concept, Kimberly Clark, a company which sells $1.5 billion worth of baby wipes alone per annum, now requires a batch of prototype samples for an in depth market study so as to establish the market appeal of EaziKlenz and its price performance in the very cost sensitive baby wipes market.

Sound Approach Ltd was set-up as a start-up company in 2004 by Mick Gordon who has conceived the innovative ideas. Mick has invested considerable effort into developing the business model and has invested nearly £250k of his personal money into the project to date. The mission of Sound Approach Ltd is to develop innovative technologies that solve known problems related to dispensing wet wipes, and then licence the resultant I.P. to selected multinationals. It is well known that wet wipes dispense inefficiently from their containers. Up to 30% of wipes are wasted due to a combination of multiple wipes ‘streaming’ out of the packs and wipes prematurely drying out. These problems remain unresolved leaving a huge opportunity for the provider of the correct solution. Solutions have been developed and patented by Sound Approach Ltd which solve these problems. The inefficiency with which wipes dispense from tubs has made deploying wipes from fixed, lockable dispensers completely unviable. But extensive research has indicated that there are burning requirements for wet wipe dispensing systems within the commercial and medical sector : (i) Within healthcare establishments they can be used for cleaning hands and other body parts as well as surfaces, (ii) Within the food industry (eateries, food manufacturers etc) they could be great help to enable staff to comply with prevailing hygiene regulations and to enable diners to cleanse their hands before and after dining. (iii) Within public toilet cubicles to enable easy cleansing of toilet seats prior to usage or private parts cleansing after toilet usage. But in order to be feasibly deployed and enable these new applications to be addressed, the consumables must be locked within the dispenser so as to protect them from pilferage. In order to minimise disruption, this therefore means that the wipes must dispense extremely reliably from their containers, one-at-a-time, leaving ample 'tail' for the next user to grasp and the consumable container must be able to keep the wipes wet. Lockable ‘KlenzPod dispensers have been developed to a very high standard by the Sound Approach. They securely attach to a variety of supports and certain models allow for the spent wipes to be disposed of at the point of usage. One of the objectives of this project is therefore to produce reliably performing consumables so that KlenzPod can effectively address the huge opportunities that have been identified. Similarly, developing more efficient dispense systems for pouch packs of wipes will provide the chosen licensees with a major competitive advantage. By offering the domestic consumer a product that will obviate the present frustrations and costs associated to using wet wipes, they will be able to increase their share of the massive, growing $ 4.0 billion annual market for pouch packs of wet wipes. The ‘proof-of-concept’ samples featuring these innovations are therefore eagerly awaited by major companies.