To look at the entire life cycle of valuable digital marketing data to secure it in three ways: secure processes for all staff; a customised version of process mining to automate process monitoring; a tamper-proof log of data operations in a form that clients can audit.

To look at the entire life cycle of valuable digital marketing data to secure it in three ways: secure processes for all staff; a customised version of process mining to automate process monitoring; a tamper-proof log of data operations in a form that clients can audit.

To develop novel approaches to support the decision making process of marketing managers through better and quicker insight of customer propensity patterns that lead to sales as well as user experience patterns that obstruct them.