Mobile operators are currently looking to investing in analytics tools and capitalise on their data from customer usage, preference and patterns of behaviour. We aim to explore the market opportunity for the development of a toolset that correlates mobile and non mobile knowledge to provide deeper insights into customer behaviour and needs. In effect, the toolset will translate the available data into actionable information that the operator can use to engage and better serve customers. It will provide a firm understanding of what the mobile market requires, ensuring that it is shaped by actual market needs rather than by theoretical assumptions.