Innovative research and design processes are too risky for 94% UK's creative firms due to these processes' time, risk and complexity (CIC, 2019). COVID-19 has decreased innovation even further, forcing companies to focus on short-term priorities (McKinsey, 2020). AIR will establish the feasibility of a portal that the £5.6bn global product design sector can use to increase their innovation. AIR's innovation and ambition make the project technically and commercially risky.

Service Protection and Acceleration into the Cloud for Enterprise (SPACE) project will define the blueprint for an innovative cloud service to support commercial collaboration between the UK cloud software and cloud services vendors. The project will establish technical and commercial viability of a national infrastructure for enterprise data protection, allowing the UK to compete effectively with large international software companies that are exploiting their software ownership to gain advantage in the international cloud services market. The project will deliver detailed specifications for enhancing an existing UK software product to meet the functional, information security, user experience and cost requirements. The consortium includes: ThinkingSafe (TSL), Royal Holloway University of London, Information Security Group (ISG) and Wax-RDC (WAX). The commercial service will be implemented by TSL, and exploited in collaboration with other UK service providers.

PIPT will help develop ‘Carbon Diem’ (conceived by Carbon Hero, working with industry partner InterfaceFLOR, sustainability and UX experts Wax-RDC and dissemination advocates from the Centre for Sustainable Deisgn), a mobile software application enabling organisations to encourage individuals to adopt efficient travel behaviour. The software uses automated GPS tracking in combination with a unique on-board algorithm to monitor users’ travel, then calculate and display each journey’s carbon impact. The software empowers the user by demonstrating relevant consumption data graphically, in real time, with all the relevant metrics for making informed travel choices. Individuals have been slow to change their travel behaviour, however, organisations, whether private or public, have strong influence over individuals’ behaviour and a clear incentive to implement change, with new regulations based on the Climate Change Act 2008 (CCA08). The objective for this project is to provide the incentive for a behavioural shift to reduce congestion and CO2, utilising public and private organisations as the catalyst. The software will become integral to a main driver for changing travel behaviours – corporate management pressure.