LatentLeads is an innovative lead generation software platform, which seeks to solve a significant core problem in the B2B sales and marketing sector by providing warm and hot leads based on real time analysis of social media, forums and blogs. It will use new complex big data frameworks, text mining and natural language processing algorithms to provide semantic meaning to otherwise disparate information around the web allowing potential customers for businesses to be identified and targeted more accurately. LatentLeads is particularly aimed at competitive sales markets where purchasing decisions need to be made relatively quickly - and it will aid the decision making process, where the purchaser might not know all the suppliers well.