The NIMBUS Project will undertake research into a new set of analytics to help small-scale mobile game developers to position, design, develop, release and refine their games. The objectives are to devise algorithms and analytics that provide: a) Design insight into how a game for a specific genre should be designed so that the game exceeds the typical expectations of a player; b) Market insight into what type of game is suited to the market at a particular time and which reflects the design and implementation capabilities of the Development Team; c) In-game information on how the game is being played, to position the game in the context of the experiences of similar games and to describe the player behaviours in terms of the original expectations of the designers; d) Direction into the revenue model that should be applied to a game and so establish the business models for the NIMBUS service supplied to game developers. Over 90% of game ‘apps’ have total revenues of less than £5000. The current advanced analytics for game developers are targeted towards large institutions and so unavailable to small companies. NIMBUS will enable small-scale game developers to significantly improve their revenue potential. Successful research into, and deployment of, these new analytics will: a) Enable game designers to create games that reflect established best practices for the specific genre for which the game is designed, which engages the players with the activities and interactions that the best-of-breed versions for that genre employ, and which reflect the evolving gaming expectations of players; b) Provide game developers with insight into the behaviour of the players so that the game can be improved to provide a better gaming experience; The key deliverable of this six-month Research project is the evaluation of the new set of design, market and in-game aggregation data algorithms by deployment and evaluation in a gaming analytics Proof of Concept demonstrator.