To develop and embed innovative data analytics and machine learning capabilities across the software development team in order to enhance existing and create novel data-driven products with a view to enhanced social impact.

"Development of the idea requires external expertise in the following areas: 1. Psychology to design an efficient data acquisition procedure involving gamification and avoiding pitfalls (e.g. peripheral vision) 2. Computer vision to facilitate robust identification of key features of captured face images and their anonymisation 3. Machine learning to design a predictive system able to correlate features extracted from the anonymised face images with gaze direction, with the best possible accuracy"