Public Funding for Ammba Digital Consulting Limited

The Family Film Tree (FFT) concept opens up archive film footage directly to the burgeoning global online genealogy market, tapping into the increasing consumer appetite for visual media content that illustrates the social history of the last century and adding a sense of place, time, work, leisure, culture and tradition to personal family history research. Family Film Tree will create access to rights cleared archive footage clips which document over 100 years of social history across the UK. Each clip will be prepared, edited and tagged for online searching for the genealogy market in the form of an easy to use web platform. Using an API first approach will enable the re-purposing and re-packaging of rich media archive film content, Family Film Tree will employ powerful search tools combined with detailed key word tagging of archive film enabling the user to find, watch and personalise film content easily, providing a truly innovative product. The Family Film Tree platform offers a unique commercial proposition, for both genealogy providers wanting to secure a competitive edge in this growing market and also to end consumers, happy to spend money on enhancing their own personal family histories. This will be a step change in the way people access film archive resources to enhance online genealogy research through a cost-effective, accessible and intuitive solution. This is a resubmission. Based on the positive and constructive feedback we received from the assessors we address key points of concern – notably the technical approach for this Proof of Concept and the routes to market for Family Film Tree.