Customer communications programs are hugely important to retailers. Equally, many consumers would like to track their own personal expenditure whilst knowing what they purchased and from whom. Consequently, there is now a proliferation of retailer programs and consumers are overwhelmed by the number of retailers offering cards to identify participants. The number of cards required to make best use of customer programs is unwieldy and impractical to carry at all times. Consumers have become promotion-weary and fed up of customer communications that lack personalisation or individualised offers while wary of personal data revealed to retailers that is not under their control. Many smaller retail chains and independent retailers cannot afford the IT infrastructure and levels of investment needed to implement sophisticated customer programs. Consequently, simple customer programs fail to capture sufficient consumer purchasing behaviour to deliver meaningful insight and rely solely on address data to bombard customers with non-specific offers. We would like to explore the idea of an open cloud-based customer communications system that doesn’t rely on expensive IT infrastructure for implementation. This could be shared by multiple retailers enabling consumers to carry a single device that is valid across multiple retailers – simplifying consumer access to savings while making sophisticated customer communications accessible to smaller retailers.