"Hedkayse is a start up company, that have reinvented the cycle helmet. After 5 years of development Hedkayse are launching the Hedkayse One - a safer, multi-impact helmet for general urban cyclists, commuters and MTB riders. Following the imminent launch of our first product Hedkayse One, we need to focus on developing a future product roadmap. This project aims to explore through human-centred design which opportunities present the biggest potential for us to go next in developing our product roadmap. **What makes it innovative?** HEDKAYSE ONE helmets are built completely differently, from our own new flexible impact absorbing material ENKASYE and unique, patented construction method. This makes them super tough and multi-impact (proven to survive 50 times more impacts than a conventional helmet), better absorb lower speed impacts, easily fold for transport and adapt to the full range of adult head sizes and shapes. Standards testing experts have said ""This is the first truly innovative cycle helmet we've seen in 40 years"". The focus of this project is to explore the bigger potential beyond the Hedkasye One, where we can identify new user needs, and possible uses."