We are creating the Baby2Body online course platform as an ongoing learning progression for pregnant women and new mothers that will be easily accessible, timely and relevant to their specific needs. Our eventual product will be a digital resource to educate these women on health and wellbeing during and after pregnancy, and it will give them the tools and information they need to have a better pregnancy. Baby2Body founder Melinda Nicci has been helping women to look after themselves for over 20 years, so that they can have a healthy baby while looking good and feeling great. Melinda launched Baby2Body in late 2014, as an all-encompassing approach to health and it is already a complete guide to fitness, nutrition, beauty and wellbeing for mums. With the development of these courses, Baby2Body will be the ultimate resource for how to best look after oneself throughout pregnancy and beyond. These courses will be a deeper and more targeted project that will address the specific things women need to know during pregnancy and back home with baby – so that they feel empowered to do motherhood their way. We are developing courses that are unique in that they will expand the focus to address all of pregnancy and we will continue to provide support and guidance for mum when she goes home with baby. As an online platform, our classes will be easily accessible to mums around the world. Additionally, our users will be able to fit their prenatal courses into their own schedule and time, rather than shaping their lives around a weekly class.

We are creating baby2body, a product that educates and encourages pregnant women and new mothers to adopt healthier behaviours. Our eventual product will be a digital tool to promote healthy daily behaviour, improving health and well-being during pregnancy. Promoting healthier behaviours can deliver wider benefits to society by reducing burden on medical services such as the NHS.baby2body helps women look after themselves throughout their pregnancy and beyond (and we've been doing it for 20 years) so they can have a healthy baby while looking good and feeling great. It is a companion for fitness, nutrition, beauty and wellbeing. With expert usable information and advice gathered from fitness experts, experts in health, nutritionists, beauty specialists, we aim to guide women through this exciting time.

Baby2body is an innovative concept to engage women in healthier behaviour at a critical timepregnancy and post pregnancy. The product aims to educate, inform, encourage and facilitate the adoption of healthier behaviour through an innovative use of technology, unique data visualisation and relevant personal feedback. According to the NHS, more than 2% of women giving birth in England and Wales has diabetes. Most of these have gestational diabetes, a type of diabetes that affects women during pregnancy. Encouraging healthy diet and lifestyle can avoid the need for medication and medical intervention, reducing the cost to the NHS. The NHS also states that 15%-20% of pregnant women are overweight. While losing weight during pregnancy isn’t recommended, regular exercise and a good diet are important to minimise any further risks. Our concept will help prevent the risks that overweight mothers might face, and act to increase healthier lifestyle choices.