Public Funding for Multipass International Ltd

The BETTER project aims to revolutionise the customer experience through stations by developing the 1st passenger-focused platform combining integrated flexible ad hoc ticketing with personalised multi-modal adaptive journey intelligence using AI reactive/predictive analytics of real time travel data based on the travellers' preferences and travel history.

Customer experience is identified to be critical to retail business success globally, with the highest ranking retailers performing 3.9x times better than those offering an inferior experience. This correlation and lack of data-led technologies to capitalise on complex customer behaviours leads to an estimated lost commercial opportunity of £50 billion annually. A consortium led by TEDIPAY Ltd (TP, incl. WorldPay, GuestLogix and Goldsmiths, University of London) seeks to pilot MAGIC - the first mobile contactless payment (MCP) technology capable of personalised in-context pre-purchase opportunities, underpinning a novel end-to-end retail framework based on a data-led interaction initiated between customer and point of sale on store entry. Using low-cost Bluetooth Low Energy communication, TEDIPAY aim to develop a ubiquitous hardware/software platform which unites and yields value from multi-source online/offline data. The overall 12-month project cost is £929k and a grant of £565k is requested.