Bump Mark is an innovative, integrated, bio-reactive food expiry label designed to indicate the conditions of food inside its packaging in real time. Originating from a student industrial design project, initially set out to create a product that would enable visually impaired consumers to gain expiry information about their food, this novel label solution appeals to the wider mass of sighted end-users. Bump Mark is applicable to any fresh packaged food or drink product. It reflects the decaying substance inside the package in a tactile way mimicking the process by changing its own consistency. No direct chemical or physical connection exists between the jellified materials inside the smart tag and the packaged product but their protein decaying structures are ‘mapped and matched’ so that the label becomes an accurate tactile reflection of the product changes inside the package as both are exposed to the same environmental conditions. With over 15m tonnes of good food thrown away in the UK each year, half of which comes from households, and while global food shortages are soaring, BM offers a safe, recyclable, biodegradable, cheap and effective solution to prevent needless food waste.

We are developing an innovative, integrated, bio-reactive food expiry label that is designed to indicate the conditions of food inside its packaging. With over 15m tonnes of good food thrown away in the UK each year, half of which comes from households and while global food shortages are soaring, Bump Mark offers a safe, recyclable, biodegradable, cheap and effective solution to prevent needless food waste.