Regulatory pressure increases innovation and competition in the UK Fintech sector regarding payments infrastructure, however, merchants have difficulty understanding payment technology. Despite emerging ways of paying, e-commerce transactions today remain static, with little opportunity for the merchant to switch to a better acquirer due to high initial setup costs and complex technical integration, APEXX FINTECH LIMITED will develop a disruptive cloud base payment solution which will be the first one to:
1-Allow merchants to increase reliability and optimise returns through an intelligent transaction routing technology.
2-Reduce transaction fees and improve conversion by offering an agnostic platform to access various payment providers (i.e. Acquirers) increasing competition and pricing transparency.
3-Provide better insight and management of their cash flow with consolidated reconciliation and settlement. APEXX will develop and demonstrate a pre-production prototype across 5 key pilot industries to validate its performance.