Dietary Assessment Ltd

Company description

Dietary Assessment develops products such as myfood24, an online tool that allows researchers to accurately estimate the dietary intake of their test subjects.

Dietary Assessment Ltd, a new company formed to help track and analyse dietary intake, has been spun out of the University of Leeds with initial investment from the University's Enterprise Fund. The aim is to support our online tool, myfood24, which allows researchers, teachers, health professionals and dietitians to monitor diet and analyse food and drink consumption to help reduce and manage diet-related diseases such as diabetes. myfood24 was created to help tackle challenges around measuring and changing diet. myfood24 was developed to stand up to the academic rigour demanded by world-class research into dietary intake. myfood24 tracks not just the eight 'back of pack' nutrients included on most supermarket foods, such as energy, fat, protein and fibre, but also over 100 additional macronutrients and micronutrients such as vitamins and trace minerals which have been mapped by a team of nutritionists and dietitians. After users have submitted details of their eating habits to myfood24's online food diary, the report generated has a comprehensive nutrient breakdown of the food and drink consumed including the additional macronutrients and micronutrients unique to myfood24. This level of detail will help professionals to better monitor food intake and advise on diet.

Dietary Assessment Ltd provide online dietary assessment tool for use in research, health care and teaching.

Project impact

This company is newly created and has potential to impact future epidemiology research and health care. In addition potential impact will be generated from dietary data collection and monitoring more widely and using data generated gain insight into prevention of non-communicable disease.

We are supporting a number of research projects using myfood24. We have developed an Australian version which has been used in over 2,500 participants of the Australian Longitudinal Survey of Women's Health. We are collaborating with colleagues from Bonn to create a German version. We are in the process of developing a Danish version with colleagues from the Danish Cancer Society. They plan to use it in a follow up of Danish EPIC. 2020 - we have received VC investment. We are now developing a Norwegian, French and Arabic version of myfood24. We now have 3 product types: research, teaching, healthcare. 2022 - we are now going for Series A funding. I have started working for the company 1 day/week