**Public description** Happaning is an award-winning, Web3.0 tech-start-up working on ground-breaking technology in video and mixed-reality (AR/VR). With a globally renowned team of industry and technology expertise, Happaning will further advance its patented technology through this Industrial Research project. Alongside endorsements from TechCrunch, Creative Industries Council and Sir Richard Branson, Happaning won the European Social Innovation Challenge People's Choice Award with their proof-of-concept and will now make it a reality. **What's HAPPANING?** _If a picture tells a thousand words and video a thousand pictures... Imagine a thousand videos._ Happaning lets content creators collaborate to produce verified multi-vantage experiences, viewers can move through. Our revolutionary ViiVid (multi-View Video) media format combines multiples videos to verify time and place, detect post-production edits (including deep-fake videos) while letting viewers move between perspectives as if they're there (Google street view but with video) and it starts with our Happaning app; an EventTech app empowering immersive and authentic community events. **The How:** Using cutting edge Augmented Reality and trail-blazing video syncing methods, ViiVids (Multi-Vantage Videos), let you navigate between vantage points, allowing you to move inside the videos and see what's happening around you from the perspective of other users. Currently, videos from different perspectives must be clipped together and synchronised manually to achieve the same experience, while single-perspective videos remain vulnerable to abuse (deep-fakes, careless editing, plain misdirection). Our transformative solution provides creators/viewers with an alternative to outdated video media formats by: * Displaying the whole picture from all available viewpoints. * Verifying time/place * Detecting post-production edits **The Why:** Our purpose/values centre on making media more collaborative, immersive and authentic. The mission is to disrupt the video value chain, by making ViiVids as ubiquitous as videos are today.

**The Innovator** Happaning Cofounder, Ese Eniwumide, is an award-winning product lead and marketing strategist whose work with entrepreneurs has helped create and scale 100s of profitable businesses by harnessing storytelling. Ese largely gained her marketing and product experience from over a decade in the Banking, Fin-Tech and Start-up Industries. After graduating with an Economics degree from Royal Holloway, University of London, Ese rose to an Associate then Head of M&A at firms including Lehman Brothers and Nomura Investment Bank, before becoming Product Lead at a FinTech ScaleUp. Happaning is an award-winning, Web3.0 tech-start-up working on ground-breaking technology in video and mixed-reality (AR/VR). Alongside this globally renowned team of industry and technology experts, Ese will further advance their patented technology through this project. Alongside endorsements from TechCrunch, Creative Industries Council and Sir Richard Branson, Happaning won the European Social Innovation Challenge People's Choice Award with their proof-of-concept and will now make it a reality. **What's HAPPANING?** The rise of social media and generative AI has caused an era of deep-fakes and misinformation, leading to a growing mistrust of our media, difficulties making informed decisions and a social anxiety epidemic. _If a picture tells a thousand words and video a thousand pictures... Imagine a thousand videos._ Our revolutionary ViiVid (multi-View Video) media format combines multiples videos to verify time and place, detect post-production edits (including deep-fake videos) while letting viewers move between perspectives as if they're there (Google street view but with video) and it starts with the Happaning app; an EventTech app empowering immersive and authentic community events. **The How:** Using Augmented-Reality and trail-blazing video syncing methods, ViiVids, let you navigate between vantage points, allowing you to move inside the videos and see what's happening around you from the perspective of other users. Currently, videos from different perspectives must be clipped together and synchronised manually to achieve the same experience, while single-perspective videos remain vulnerable to abuse (deep-fakes, careless editing, plain misdirection). Our transformative solution provides creators/viewers with an alternative to outdated video media formats by: * Displaying the whole picture from all available viewpoints. * Verifying time/place * Detecting post-production edits **The Why** Our purpose/values centre on making the media landscape more collaborative, immersive and authentic. The mission is to disrupt the video value chain, by making ViiVids as ubiquitous as videos are today.

**Public description** Happaning is an award-winning, Web3.0 tech-start-up working on ground-breaking technology in video and mixed-reality (AR/VR). With a globally renowned team of industry and technology expertise, Happaning will further advance its patented technology through this Industrial Research project. Alongside endorsements from TechCrunch, Creative Industries Council and Sir Richard Branson, Happaning won the European Social Innovation Challenge People's Choice Award with their proof-of-concept and will now make it a reality. **What's HAPPANING?** The rise of social media and generative AI has caused an era of deep-fakes and misinformation, leading to a growing mistrust of our media, difficulties making informed decisions and a social anxiety epidemic. _If a picture tells a thousand words and video a thousand pictures... Imagine a thousand videos._ Our revolutionary ViiVid (multi-View Video) media format combines multiples videos to verify time and place, detect post-production edits (including deep-fake videos) while letting viewers move between perspectives as if they're there (Google street view but with video) and it starts with our Happaning app; a crowdsourced location preview app (think Reddit... for live gatherings). **The How:** Using Augmented-Reality and trail-blazing video syncing methods, ViiVids, let you navigate between vantage points, allowing you to move inside the videos and see what's happening around you from the perspective of other users. Currently, videos from different perspectives must be clipped together and synchronised manually to achieve the same experience, while single-perspective videos remain vulnerable to abuse (deep-fakes, careless editing, plain misdirection). Our transformative solution provides creators/viewers with an alternative to outdated video media formats by: * Displaying the whole picture from all available viewpoints. * Verifying time/place * Detecting post-production edits **The Why:** Our purpose/values centre on making media more collaborative, immersive and authentic. The mission is to disrupt the video value chain, by making ViiVids as ubiquitous as videos are today.

**Public description** Happaning is an award-winning, London-based, Web3.0 tech-start-up working on ground-breaking technology in video and mixed reality (AR/VR). With a globally renowned team of industry and technology expertise, Happaning will further advance its patented technology through this Industrial Research project. Alongside endorsements from TechCrunch, the Creative Industries Council (2021 One-to-watch) and Sir Richard Branson, Happaning won the 2021 European Social Innovation Challenge People's Choice Award with their proof-of-concept and will now make it a reality. **What's HAPPANING?** _If a picture tells a thousand words and video a thousand pictures... Imagine a thousand videos._ Happaning lets content creators collaborate to produce verified multi-vantage experiences, viewers can move through. Their proprietary ViiVid (or multi-Vantage-Video) technology empowers users, to create and watch events/content from multiple vantage-points in real-time or on-demand making your video experiences, immersive, collaborative and authentic, so anybody can relive the experience as if they're there. ViiVids will change what video means, bringing a huge advancement to the media format. Like Google Street View, but with video. Experiencing a concert from the front row is different than from the back row. With ViiVids you can switch views to other perspectives, panning from your own to other people's viewpoints with a swipe of your finger in the desired direction of travel. You can then share this navigable experience with friends or upload to your favourite platform with no editing, after effects or costs. (See www.happaning.com for 90 sec explainer video.) **The How:** Using cutting edge Augmented Reality and trail-blazing video syncing methods, ViiVids (Multi-Vantage Videos), let you navigate between vantage points, allowing you to move inside the videos and see what's happening around you from the perspective of other users. Currently, videos from different perspectives need to be clipped together and synchronised manually to get the same experience, and videos from one perspective are open to abuse (deep-fakes, careless editing, and plain misdirection). Happaning's technology shows you the whole picture from as many viewpoints as possible. ViiVids also verify time/place while detecting post-production edits. This transformative solution provides creators and viewers with a strong alternative to the current outdated video options. **The Why: _"Let's tell it together"_** Happaning's purpose and values centre on making media more collaborative, immersive and authentic. The mission is to disrupt the video value chain by achieving the vision of making ViiVids as ubiquitous as videos are today.

Happaning is an award-winning, London-based, Web3.0 tech-start-up working on ground-breaking technology in video and mixed reality (AR/VR). With a globally renowned team of industry and technology expertise, Happaning will further advance its patented technology through this Industrial Research project. Alongside endorsements from TechCrunch, the Creative Industries Council (2021 One-to-watch) and Sir Richard Branson, Happaning won the 2021 European Social Innovation Challenge People's Choice Award with their proof-of-concept and will now make it a reality. **What's HAPPANING?** _If a picture tells a thousand words and video a thousand pictures... Imagine a thousand videos._ Happaning lets content creators collaborate to produce multi-vantage experiences, viewers can move through. Their proprietary ViiVid (or multi-Vantage-Video) technology empowers users, to create and watch events/content from multiple vantage-points in real-time or on-demand making your video experiences, immersive, collaborative and embeddable in your favourite social media platforms, so anybody can relive the experience as if they're there. ViiVids will change what video means, bringing a huge advancement to the media format. _Like Google Street View, but with video._ Experiencing a concert from the front row is different than from the back row. With ViiVids you can switch views to other perspectives, panning from your own to other people's viewpoints with a swipe of your finger in the desired direction of travel. You can then share this navigable experience with friends or upload to your favourite platform with no editing, after effects or costs. (See www.happaning.com for 90 sec explainer video.) **The How:** Using cutting edge Augmented Reality and trail-blazing video syncing methods, ViiVids (Multi-Vantage Videos), let you navigate between vantage points, allowing you to move inside the videos and see what's happening around you from the perspective of other users. Currently, videos from different perspectives need to be clipped together and synchronised manually to get the same experience, and videos from one perspective are open to abuse (deep-fakes, careless editing, and plain misdirection). Happaning's technology shows you the whole picture from as many viewpoints as possible. ViiVids also verify time/place while detecting post-production edits. This transformative solution provides creators and viewers with a strong alternative to the current outdated video options. **The Why: _"Let's tell it together"_** Happaning's purpose and values centre on making media more collaborative, immersive and authentic. The mission is to disrupt the video value chain by achieving the vision of making ViiVids as ubiquitous as videos are today.