If Give Ltd

Company description

If Give develops an online platform which aims to help charities to run fundraising campaigns, and receive regular donations.

IF GIVE LTD is developing novel digital tools for third sector organisations (including Oxfam) that are enabling the support of new fundraising models that aim to maximise fundraising income for charities by increasing donor agency and control in charitable giving. Charities across the sector are challenged with a series of issues related to fundraising: A decline in the number of individuals giving to charity, the need to provide timely feedback, maintaining engagement, reducing the overheads of collecting donations and, especially in the case of disaster relief, reducing the time taken to raise money in response to a crisis. While the number of donors in the UK fell by 1.6M in 2020 (CAF,2021), the demand for charity services has increased in recent years. In particular, the need for humanitarian assistance caused by climate change has risen by 40% in the last year alone (UNOCHA,2021). We respond to the immediate need for innovation in disaster fundraising and address major challenges fundraisers face more broadly. IF GIVE represents a spin-out from Lancaster University that is now actively engaged in commercializing a software-as-a-service (SaaS) platform that can facilitate an entirely new, rule-based model for charitable giving. The service enables donors to create rules using pre-specified payouts in response to real-world triggers to create a modern, interactive and highly personalised experience for donors that encourages regular engagement with their chosen causes.

Project impact

Through the establishment of IF GIVE LTD, the company has been invited to apply for seed funding via Innovate UK's ICure programme to support additional industrial research activities over a 12 month period. In particular, IF GIVE as a commercial entry has allowed the founding researchers to formalise and strengthen partnerships with NGOs including Oxfam Australia who are working closely with IF GIVE LTD to support design and productisation activities. As a company registered in the NW, we expect IF GIVE LTD to bring economic impacts to the region and will look to engage with smaller local charities and social good projects throughout.