Future of Solids
For over 40 years, Faith in Nature has made vegan, cruelty free, natural and affordable toiletries which help people to make better choices for themselves and the planet every day. It is our mission to enable people to continue to do this, and as the climate crisis deepens, we recognise that it is our responsibility to further reduce the environmental impact of our products and educate our consumers about what choices they can make to reduce their environmental impact.
Our goals are firstly to reduce the water content in our products, and secondly to decrease the plastic (already mostly recycled) in our packaging through innovative product development. We will promote wider adoption of our zero-waste solid product range, driving behaviour change and extending customer choice.
Through decades of trying to make Nature-positive decisions, Faith in Nature realises that all decisions businesses make have an impact upon the natural world. Yet the one voice not present when making these decisions is Nature's own. So, in August 2022, Faith in Nature became the first business in the world to install a Nature Guardian on its Board of Directors, giving the natural world a voice, and a vote, on all decisions. As such, Faith in Nature is uniquely placed to incorporate Nature as a significant stakeholder in this research, and to include the views of Nature in its decision-making process.
The Art of Listening
_For over 40 years, Faith in Nature (FIN) has created products that harness the power of nature, creating a range of beauty products which are plant based, cruelty free, and organic. As human-centred design specialists, Special Projects (SP) have always designed with the end-user in mind, and increasingly that end-user is concerned about the planet. Human-centred is becoming planet-centred._
_With the Health and Beauty sector's increasingly significant plastic footprint and reliance on water requiring investigation and action, FIN and SP are partnering on The Art of Listening (TAL), a research project designed to understand what consumers want next from ethical and sustainable products and services, and how we can help all consumers access healthy, natural products which replenish nature and rebuild the human-nature relationship. Both partners acknowledge that closed loop packaging and refill solutions will only take the sector so far in terms of limiting impact on planetary resources, and we want to understand what comes next for consumers, what will trigger the behaviour change required and how businesses can help to close the value-action gap._
_The outcomes of this research project are expected to be a roadmap of product and service concepts for FIN to develop further in-house, as well as a case study and set of recommendations about how to develop products and services which are truly sustainable, as all businesses start to work towards the ultimate aim of reaching Net-Zero by 2030, following significant reductions in waste production, carbon production and water use. This content will be promoted by both partners and will be freely available to the public._
_Together TAL project partners will identify new products and services which will disrupt the ethical toiletries sector, challenging the status quo in this sector as well as making recommendations for more sustainable and ethical products and services which can be transferred to other sectors. In this way we hope to disrupt business as usual, and consumption as usual, bringing consumers closer to nature and helping them to rebuild their relationship with it._
The Art of Listening
_For over 40 years, Faith in Nature (FIN) has created products that harness the power of nature, creating a range of beauty products which are plant based, cruelty free, and organic. As human-centred design specialists, Special Projects (SP) have always designed with the end-user in mind, and increasingly that end-user is concerned about the planet. Human-centred is becoming planet-centred._
_With the Health and Beauty sector's increasingly significant plastic footprint and reliance on water requiring investigation and action, FIN and SP are partnering on The Art of Listening (TAL), a research project designed to understand what consumers want next from ethical and sustainable products and services, and how we can help all consumers access healthy, natural products which replenish nature and rebuild the human-nature relationship. Both partners acknowledge that closed loop packaging and refill solutions will only take the sector so far in terms of limiting impact on planetary resources, and we want to understand what comes next for consumers, what will trigger the behaviour change required and how businesses can help to close the value-action gap._
_The outcomes of this research project are expected to be a roadmap of product and service concepts for FIN to develop further in-house, as well as a case study and set of recommendations about how to develop products and services which are truly sustainable, as all businesses start to work towards the ultimate aim of reaching Net-Zero by 2030, following significant reductions in waste production, carbon production and water use. This content will be promoted by both partners and will be freely available to the public._
_Together TAL project partners will identify new products and services which will disrupt the ethical toiletries sector, challenging the status quo in this sector as well as making recommendations for more sustainable and ethical products and services which can be transferred to other sectors. In this way we hope to disrupt business as usual, and consumption as usual, bringing consumers closer to nature and helping them to rebuild their relationship with it._