We Are Snook Limited

Company description

Snook is a design agency that collaborates with governments, NGOs, and businesses to create and deliver human-centered services.

Project impact

- Funded £5,000 from the 1st Chiasma (Wellbeing) in Feb 13 - Made progress with NHS Greater Glasgow and Clyde but eventually found out the NHS were looking to work with much bigger companies in this space - Project ended before being fully funded - Employed 2 (both designers)

- Funded £20,000 from the 1st Chiasma (Wellbeing) in Feb 13 The business impact: - August 2014, the first physical store opened for 2 days in Dundee's Wellgate shopping centre - Opened by Dundee-based MSP Jenny Marra on Friday 8th August 2014 - Featured heavily on the STV News - Over 700 people visited the shop - Over 550 challenge cards were taken - The Know Sugar website got over 600 hits with visitors from as far away as India. - 100% of visitors to the shop reported they had enjoyed their visit and had learned something new - Employs 5 (all designers) - KNOW trademark registered Professor Mike Press from the University of Dundee said: This event was a great demonstration of how well considered and executed service design can engage with people, build their awareness over a health issue and challenge behaviours. The design values were evident, the tools were very well designed and the whole concept well developed. However, without volunteers who were confident, clear and adaptable, the project would never have succeeded. Well done to the whole team. Ewan MacPherson, founder Know Sugar Shop said - I'm fundamentally a design engineer, that's my long-term background. I also enjoyed art at school but in the bad old days I had to give it up to study more science and maths to become an engineer. That was then, I'm sure it's not like that now. In my career I've been shocked at the reactionary attitude we've had towards design often seen as a stick-on, add-on extra. It's not, it's fundamentally part of things. Design in Action opened up to me, which I hadn't really appreciated before, that service design was something to focus on as a discipline. It was a gradual thing but I began to see that it's really, really important. You can recognise poor service design - you can recognise poor service - as being all around us but without recognising that design has a part to play in improving that.